Why Do We Shop When We’re Stressed?
Picture this – you’ve had a bad day. Maybe it’s work, maybe it’s family, maybe it’s your kid, your pet...
Continue Reading →Tag: behavioural economics
This Is How Influencers Make Us Spend
Relatability is powerful, and when combined with aspiration, it provides the almighty push to go from ‘hmm’ to ‘checkout’. Here's...
Continue Reading →
This Is Why We Waste Money Buying Planners We Don’t Use
In another quarter, it’ll be a whole new year. And a fresh opportunity to work towards a better version of ourselves. New year, new me! There...
Continue Reading →