I know I said I’d talk about Balanced Portfolios in my previous post, but something happened yesterday that made me wonder – why do I shop when I am stressed?
So I Had A Bad Day
Ok, so remember my no-buy? I’d actually been doing pretty well. I haven’t bought myself any item of fashion or makeup ever since I decided on it. I skipped the Black Friday sales and even the holiday sales that are going on right now haven’t tempted me into buying anything. All that amazing progress, however, nearly came to a grinding halt yesterday. So I had had a terrible morning and a completely unproductive and generally crap day at work. As I made my way out of office, my first instinct was to deal with a bad day at work the way I always have before – by going to a mall and buying something new and shiny for myself.
Is Retail Really Therapy?
I didn’t go to the mall. Instead, I sat back at my desk and wondered why I always bought stuff when I was unhappy. It didn’t take me long to realize that the reason I shop when I am stressed is that I’d didn’t want to take my problems head-on or find a solution for them. Instead, I focused my energies elsewhere, for a temporary high. What makes this habit worse is that when I stress-buy, I usually purchase stuff that’s either completely impractical or useless. Once I bought a pair of very expensive and very high heels. I haven’t even worn them once. This other time, I bought a slinky black dress. It’s still hanging in my wardrobe and I’ve only worn it once. I don’t even want to talk about these giant (but gorgeous) earrings that I bought at the end of a long day. It lies in my jewellery box, unused because it is entirely capable of tearing my ears from my face.
Buying This Won’t Make Me Happy
I ended up stopping for Bhel Puri on my way back home, but stress-eating isn’t something that I want to do, either. So I need to learn how to manage stress in a way that’s effective and doesn’t involve hedonism. All of this sounds like, crazy idealistic, but I’ve realized that the sentiment of ‘buy this and you’ll be happy’ is so deeply ingrained in me and I need to change that. I’ve bought a crap ton of stuff when I’ve been stressed or have felt insecure or just had low self-esteem. All these years I’ve attached my self-worth to the stuff I own and I know it’s taken me forever to realize how wrong that is, but I am here now.
I have no intentions of becoming like a monk and renouncing the world or whatever but I do want to change my buying patterns. Going forward I only want to buy things that I really want and avoid all spur-of-the-moment and oh-but-it-was-on-sale buys. Anyway, enough about me. Have you ever considered yourself to be an emotional shopper? Did you manage to get out of it? I would really appreciate some advice!